Judges Choice Royal Warrant

Our Story

Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991.

In 1996 after five years of supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. Only 800 companies worldwide are granted a Royal Warrant, an honour of the highest magnitude for which we are proud to have held for over a quarter of a century. The Royal Household acknowledges the commitment of Judge’s Choice Petfood Ltd in providing the highest standards of service, quality and excellence.

Judges Choice Royal Warrant

Our Mission

To provide sustainable animal nourishment perfected for each individual lifestyle.

Our Vision

Leading the way within the pet industry by making the concept of sustainability normal practice rather than just a marketing story.

Our Values

Our ethical values of Family, Quality, Sustainability and Authenticity are the foundations of our business.

Family

We care about who we work with and how our brands are represented. We look to build long-lasting relationships with companies that align with our beliefs and social responsibility.

Quality

The food we make is the heart of our business and as such, we only use the best products and make nutritionally balanced food. No fillers or bulking agents enter our recipes.

Authenticity

We strive for transparency in all business conduct and are proud of the openness and longevity of the business relationships we have with our customers.

Sustainability

We only use products from sustainable sources and have been using only recyclable packaging for many years. We all have a responsibility to this planet and the future generations who will care for it.

Our Values

Our ethical values of Family, Quality, Sustainability and Authenticity are the foundations of our business.

Family

We care about who we work with and how our brands are represented. We look to build long-lasting relationships with companies that align with our beliefs and social responsibility.

Quality

The food we make is the heart of our business and as such, we only use the best products and make nutritionally balanced food. No fillers or bulking agents enter our recipes.

Authenticity

We strive for transparency in all business conduct and are proud of the openness and longevity of the business relationships we have with our customers.

Sustainability

We only use products from sustainable sources and have been using only recyclable packaging for many years. We all have a responsibility to this planet and the future generations who will care for it.

Our Journey

1991

Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.

1996

After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.

2012

Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.

2020

Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.

Pet Quip Gold Winners Logo

2021

Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.

Our Journey

1991

After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.

1996

Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.

2012

Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.

Pet Quip Gold Winners Logo

2020

Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.

2021

Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.

Our Team

The people behind Judge’s Choice

Chieko Chester

CEO & National Accounts

Ex IBM, 25 years of brand & marketing experience.

Wendy Heaseman Judges Choice

Wendy Heasman

Quality, Technical & Legal

25 years of experience in strategic process management.

James Chester Judges Choice

James Chester

Founder

50 years experience in product, sales & business development within the pet industry.

Brendan Dawson Judges Choice

Brendan Dawson

CHAIRMAN

Business entrepreneur with 40 years of finance and accounting experience.