Our Story
Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991.
In 1996 after five years of supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. Only 800 companies worldwide are granted a Royal Warrant, an honour of the highest magnitude for which we are proud to have held for over a quarter of a century. The Royal Household acknowledges the commitment of Judge’s Choice Petfood Ltd in providing the highest standards of service, quality and excellence.
Our Mission
To provide sustainable animal nourishment perfected for each individual lifestyle.
Our Vision
Leading the way within the pet industry by making the concept of sustainability normal practice rather than just a marketing story.
Our Values
Our ethical values of Family, Quality, Sustainability and Authenticity are the foundations of our business.
Family
We care about who we work with and how our brands are represented. We look to build long-lasting relationships with companies that align with our beliefs and social responsibility.
Quality
The food we make is the heart of our business and as such, we only use the best products and make nutritionally balanced food. No fillers or bulking agents enter our recipes.
Sustainability
We only use products from sustainable sources and have been using only recyclable packaging for many years. We all have a responsibility to this planet and the future generations who will care for it.
Authenticity
We strive for transparency in all business conduct and are proud of the openness and longevity of the business relationships we have with our customers.
Our Journey
1991
Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.
1996
After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.
2012
Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.
2020
Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.
2021
Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.
Our Journey
1991
After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.
1996
Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.
2012
Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.
2020
Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.
2021
Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.
Our Team
The people behind Judge’s Choice
Chieko Chester
CEO & National Accounts
Ex IBM, 25 years of brand & marketing experience.
Wendy Heasman
Quality, Technical & Legal
25 years of experience in strategic process management.
James Chester
Founder
50 years experience in product, sales & business development within the pet industry.
Brendan Dawson
CHAIRMAN
Business entrepreneur with 40 years of finance and accounting experience.
