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Our story


Since the year 1996, Judge's Choice has been the proud holder of the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. This is an honour of the highest magnitude and in our core business ethics we strive to maintain the standards of integrity that merit this superior accolade.

Judge’s Choice Petfood Limited is a family-owned company, based in Suffolk. We are a well-established company having been in business for over twenty five years, and have come a long way since we started from our kitchen table in 1991!

Our self-crafted brands include Country Pursuit, Nature’s Harvest and Berties. We are extremely proud of the brands we create and also those products we supply from other manufacturers. We hand pick all products that we offer within the Judge’s Choice family and ensure that they are made to the same exacting standards of our own products, offering exceptional quality and value for money.

Here at Judge’s Choice Ltd, we maintain a simple belief that it is better to offer a high quality product, fit for purpose, at a fair price, than offer sub-standard product ranges to sell cheaply. We pride ourselves on providing high standards of customer care and ensuring personal attention.  This is resonated by our loyal and growing customer base, who continue to agree with us.

Our Team


James Chester

James Chester

Founder & Chairman

“After spending many years living and working in Japan, I returned to England and realised my interest in Sales. After working in a handful of sales jobs including selling dog food, I quickly knew that the working dog environment was an area that interested me. In 1991, I decided to start my own company called Judge’s Choice Petfood Ltd. We began with two dry extruded dog foods. We’ve come a long way since then! One of the greatest moments in my business journey was in 1996 when we were awarded the Queen Elizabeth II Royal Warrant for the supply of pet food.

I always look forward to the Autumn when I am able to attend many Labrador and Spaniel Working Gundog Trials, catching up with my customers. Some of them have been with me since I began over 25 years ago.

I have many hobbies that include outdoor pursuits such as travel. From a very young age, I have enjoyed both sea and fly-fishing and have been fortunate to enjoy this hobby in many different countries.”

Hiroko Chester

Hiroko Chester

Founder

“Judge’s Choice has been a part of my life for over 25 years. I can still remember the early days when James & I worked out of the kitchen, while looking after my daughter’s and managing domestic life. Those were hectic times! For the first 15 years of Judge’s Choice I ran the office and all the administration that went with a busy and growing company. I also helped promote the business, and as a family we used to travel up to Scotland every year during the summer holidays with the girls and sell our products at various game fairs and agricultural shows. I think in my lifetime I have attended over 200!

I am originally from Kawasaki, Japan but have now lived in England for more years than I have in Japan! In my free time I enjoy the quieter pace of life and love to read and dabble in more creative passions of mine like embroidery, painting and cross stitch. I am blessed with 4 young grandsons that keep me young, active and sometimes exhausted!”

Chris Winchester

Chris Winchester

Managing Director

"I joined Judges Choice Petfood’s as Director/Shareholder in 2001 after 16 years in the Agricultural Supply Industry latterly as Sales and Export Director for Volac International Limited. Following school and A Levels I attended Berkshire College in the UK, this  was followed by a year in the USA at Minnesota University studying Ruminant nutrition before returning to the UK to work in animal feeds. My love has always been animal nutrition and the move into the pet sector was an exciting one combining my experience of sales and marketing with my nutritional knowledge. 

My time when not working within the business involves supporting my families interest in horses, with a livery and competition yard based at my home and supporting my daughter who now rides Internationally as a Showjumper including a number of team GB appearances."

Chieko Clark

Chieko Clark

Marketing Manager

“After spending time living and working in Japan, I decided to come back to the UK to begin a career in Advertising & Marketing in the technology sector. For over a decade I enjoyed the fast pace of this industry. After having children, I left technology behind and started my own venture with a friend called House of Cuckoo, crafting vegetable and fruit infused cupcakes. This took me on an exciting journey of cake!

I started working with Judge’s Choice in April 2016. “Judge’s” (as it is fondly known in our family) has been an integral part of my life. It was in fact my Dad and Mum who started the business from our kitchen table and I am really proud to now be a part of the Judge’s family.

I have a lovely husband and 2 crazy, fun-loving little boys who keep me on my toes! In my (copious amounts of…not) free time, I enjoy working out so I can then indulge in eating good food and drinking great wine with my friends!!”

Rosemarie King

Rosemarie King

Office Manager

“I joined Judge’s Choice in 2011 as the Office Manager. With my accountancy background, over a decade of experience working in the retail sector, and my love of dogs, I was really excited to join Judge’s. I manage everything from the accounts to stock control, to making sure everything runs smoothly in the office. The happiness of all our customers is of paramount importance to me and I am the person you will likely speak to when you call us!

I am originally from Nienburg, Germany but made the move to England 18 years ago. My hobbies include the simple pleasures in life, spending time with my family and my three grandchildren, Skye, Jack and Logan, socialising with friends and walking through the local woods with Alfie, my 1 year old Labrador who needs lots of exercise and keeps me fit. Travelling is also a passion of mine and at every opportunity my husband and I hop on a plane in search of a new adventure.”

Our Promise


Everything you will find on the Judge’s Choice website has been carefully tested and then selected, in order that we are able to confidently stand by the products that we feature on our site. We believe that our products are superior and include some of the best products available for your pet. We make every effort to deliver everything as quickly as possible and most items are delivered the next day. We do not hide behind our email addresses and prefer to speak to our customers either face to face or on the telephone. Likewise, if you need to speak to us about your order, or if you have a query about any of our products, we are always happy to help and ready to listen. We enjoy the art of conversation and look forward to your call!

Judge’s Choice is a trading name of Judge’s Choice Petfood Limited.